Belk Boosts North Carolina Presence with Two New Outlet Stores
Belk, a beloved department store chain, is set to broaden its footprint in North Carolina by launching two additional outlet stores this spring. These new locations—one at Eastridge Mall in Gastonia and the other at Triangle Town Center Mall in Raleigh—will introduce a distinctive split-level shopping experience that has already won over customers. With this expansion, Belk continues to blend convenience and value, making it a top destination for North Carolina shopping enthusiasts seeking discounted designer brands and traditional retail offerings alike.
Innovative Split-Level Shopping Experience
The new stores will feature a unique layout: the first floor will house an outlet section filled with budget-friendly finds, while the second floor will maintain the classic Belk shopping experience with its full range of merchandise. This creative design allows customers to seamlessly explore both high-quality discounted items and Belk’s regular inventory in one visit. According to Belk, this format “lets shoppers enjoy their favorite products at the traditional store while uncovering discounted, high-end, and designer national brand treasures at the outlet.”
Since rolling out its first outlet in Greeneville, Tennessee, in 2023, Belk has seen enthusiastic responses to this hybrid concept. “Our customers have come to love the idea of combining our traditional stores and outlets in one place,” said CEO Don Hendricks in a recent statement. “We’re thrilled to bring this approach to more locations this year.” The Gastonia and Raleigh openings will increase North Carolina’s total to three outlet stores, following the successful launch of the state’s first outlet in Charlotte last fall—a milestone for the Charlotte-headquartered retailer.
Curated Merchandise at Unbeatable Prices
What sets Belk’s outlets apart is their carefully curated inventory. The merchandise primarily comes from Belk’s existing stores, ensuring that shoppers can snag high-quality fashion and home products at reduced prices. Additionally, Belk sources exclusive items specifically for these outlet sections, offering unique deals on sought-after designer brands. This mix of in-house stock and special purchases enhances the appeal of the outlets, providing a treasure-hunt vibe for bargain hunters without compromising on quality.
Belk’s Expansion and Brand Growth
The debut of these two new outlet stores marks a significant step in Belk’s ongoing expansion strategy. After introducing the outlet concept in 2023, the company quickly scaled it up, with North Carolina now a key focus of this growth. The addition of the Gastonia and Raleigh locations builds on the momentum from the Charlotte outlet, reinforcing Belk’s commitment to its home state and its customers.
Beyond physical expansion, Belk is also enriching its product lineup. Over the past two years, the retailer has incorporated more than 250 new brands into its assortment, catering to a wide range of tastes and preferences. This move underscores Belk’s dedication to keeping its offerings fresh and appealing, whether customers are shopping at the outlets or the traditional stores.
A Win for Shoppers in Gastonia and Raleigh
For residents and visitors in Gastonia and Raleigh, these new Belk outlet stores promise a shopping experience that combines value, variety, and convenience. The split-level format caters to diverse needs—whether you’re hunting for discounted designer finds on the first floor or browsing Belk’s full selection upstairs. As Belk continues to grow its outlet presence, it solidifies its status as a go-to spot for North Carolina shopping, blending the thrill of a deal with the reliability of a trusted department store.