Good American Expands Reach with Major Macy’s Partnership: Khloé Kardashian’s Brand Hits Stores Nationwide
In an exciting development for fashion enthusiasts, Good American, the inclusive clothing brand co-founded by Khloé Kardashian and Emma Grede, has teamed up with Macy’s to bring its celebrated denim and ready-to-wear collections to a broader audience. This strategic partnership will see Good American products available in nearly 80 Macy’s stores by fall, alongside online and mobile app access, enhancing the department store’s offerings with size-inclusive denim ranging from 00 to 5XL. Optimized for search terms like “Good American Macy’s launch,” “Khloé Kardashian fashion brand,” and “inclusive denim at Macy’s,” this collaboration marks a significant milestone for both brands.
A Landmark Collaboration Unveiled
Announced on a Wednesday, Macy’s and Good American are joining forces to redefine the retail landscape. Starting this spring, 36 Macy’s stores nationwide will carry Good American’s signature styles, with plans to expand to 79 locations by fall. Shoppers can expect a diverse range of denim and ready-to-wear apparel, designed to fit and flatter all body types with sizes spanning 00 to 5XL. Beyond physical stores, Good American’s collections will also be available on Macy’s website and mobile app, blending convenience with accessibility.
- Key Rollout Timeline:
- Spring 2025: Available in 36 Macy’s stores
- Fall 2025: Expansion to 79 stores
- Product Highlights: Inclusive denim and versatile ready-to-wear pieces
- Shopping Channels: In-store, Macy’s online, and mobile app
This move taps into a growing trend of customers favoring in-person shopping, a shift that Good American’s co-founder Emma Grede emphasized as a driving factor. “Launching in Macy’s allows us to meet our customers where they are,” she noted, underscoring the brand’s adaptability.
Macy’s Boosts Its Denim Game
For Macy’s, this partnership is a game-changer, enriching its denim assortment with Good American’s innovative and inclusive approach. Nata Dvir, Macy’s chief merchandising officer, lauded the brand’s impact: “Emma Grede and her team empower women to feel confident while pushing the denim industry toward greater inclusivity.” This collaboration introduces fresh, trendsetting products that cater to diverse tastes and body types, reinforcing Macy’s commitment to delivering fashion-forward options.
- Macy’s Gains:
- Expanded denim selection with inclusive sizing
- Strengthened appeal to body-positive shoppers
- Enhanced product variety both in-store and online
By integrating Good American, Macy’s is poised to attract a wider demographic, aligning with the rising demand for premium, size-inclusive fashion.
Good American’s Growth Trajectory Soars
For Good American, partnering with Macy’s is a pivotal step in its ongoing expansion. Emma Grede called it a “milestone,” highlighting how this collaboration amplifies the brand’s reach. Since its debut in 2016, when it raked in $1 million in sales on day one, Good American has solidified its reputation as a leader in inclusive fashion. Previous partnerships, like its 2022 tie-up with H&M for the “H&M with Friends” initiative, have paved the way for this latest leap.
- Good American Milestones:
- 2016: $1 million in first-day sales
- 2022: Collaboration with H&M
- 2025: Nationwide launch at Macy’s
“Macy’s gives us the opportunity to scale like never before, fueling our next chapter of growth,” Grede said, emphasizing the partnership’s role in meeting customers’ preference for physical retail experiences.
Macy’s Reinvention Continues
This isn’t Macy’s first move to refresh its offerings. Over the past year, the retailer has rolled out several new private-label brands to stay competitive:
- State of Day: Women’s loungewear and sleepwear, launched last year
- Epic Threads: Revamped kids’ apparel line, relaunched in July
- Mode of One: New menswear brand debuted recently
Adding Good American to its portfolio underscores Macy’s focus on diversifying its inventory and appealing to modern shoppers with inclusive, trend-driven products.
Financial Insights: Challenges and Triumphs
Macy’s latest Q4 financials paint a mixed picture. Net sales dropped 4.3% to $7.8 billion, influenced by a shorter fiscal period, while comparable sales ticked up slightly by 0.2%. The real standout was profitability, with net income soaring to $342 million, a dramatic recovery from last year’s $128 million loss.
- Q4 Snapshot:
- Net sales: $7.8 billion (-4.3%)
- Comparable sales: +0.2%
- Net income: $342 million (vs. -$128 million last year)
This financial turnaround, paired with strategic moves like the Good American partnership, signals Macy’s resilience and forward momentum.
What Shoppers Can Expect
For consumers, this launch means greater access to Good American’s high-quality, inclusive styles. From classic denim jeans to versatile ready-to-wear pieces, the collections cater to sizes 00 to 5XL, ensuring everyone can find their perfect fit. Available across Macy’s physical and digital platforms, this partnership makes shopping for body-positive fashion more convenient than ever.
A Win-Win for Fashion and Inclusivity
Good American’s partnership with Macy’s blends innovation with inclusivity, amplifying the brand’s mission—championed by Khloé Kardashian and Emma Grede—to make fashion welcoming for all. For Macy’s, it’s a chance to elevate its offerings and connect with a new wave of shoppers. Together, they’re setting a new standard for denim retail, one size-inclusive pair at a time.