Reebok Reenters Golf with Footwear and Apparel Offering: A Strategic Revival in Team Sports

Reebok is stepping back onto the green with an exciting relaunch of its golf line, introducing a fresh collection of performance footwear and apparel aimed at both men and women. This move is a cornerstone of the brand’s broader mission to reestablish itself as a powerhouse in team sports—a legacy that faded during its time under Adidas’ ownership, when it was repositioned as a fitness-focused label. Since its acquisition by Authentic Brands Group in 2022, Reebok has been steadily reclaiming its roots in sports like tennis, basketball, soccer, and now golf, blending innovative designs with its storied heritage. The launch of Reebok Golf is not just a return to the sport but a strategic play to capture a growing market and redefine its identity.

Reebok Golf Debuts: What to Expect

Set to hit the market on March 25, 2025, Reebok Golf will roll out a dynamic range of performance golf shoes and apparel, available online, at Reebok stores, and on Amazon. The footwear lineup features three standout models designed to blend style, comfort, and functionality:

• Nano Golf ($130): A lightweight, durable shoe built for stability and all-day wear on the course.
• OG Pump Golf ($200): A modern take on Reebok’s iconic Pump technology, offering a customizable fit and a touch of nostalgia.
• Question Golf ($180): Inspired by basketball legend Allen Iverson’s signature sneaker, this model brings bold flair to golf footwear.

Initially offered in unisex sizes, the collection will expand to include women’s-specific models in future seasons, ensuring inclusivity for all players. Alongside the shoes, Reebok Golf will introduce a full apparel line—including polos, outerwear, pants, and shorts—featuring RBK-DRY moisture control technology to keep golfers comfortable and dry during play.

Bryson DeChambeau Partnership Elevates the Launch

Reebok is amplifying its golf comeback with a high-profile partnership with Bryson DeChambeau, a standout professional golfer and captain of the LIV Golf team Crushers GC. Known for his innovative style and appeal to younger audiences, DeChambeau is an ideal ambassador for Reebok’s vision. The collaboration will extend beyond endorsements, with plans for co-branded golf apparel featuring DeChambeau’s influence in upcoming seasons. This partnership underscores Reebok’s strategy to merge celebrity star power with its team sports revival, making its golf offerings a must-watch for fans and players alike.

Tapping Into Golf’s Growing Popularity

Reebok’s reentry into golf couldn’t be better timed. The sport has seen a surge in participation, with the National Golf Foundation reporting that over 45 million Americans engaged in on- and off-course golf by 2023—a trend sparked by the pandemic’s push toward outdoor activities. Golf has also evolved into a cultural phenomenon, blending athleticism with mainstream fashion appeal. Reebok is positioning its golf line to attract both seasoned professionals and the influx of young, recreational players drawn to the sport’s accessibility and style.

Tal Short, Reebok’s director of product, highlighted this focus: “Our Reebok Golf franchise is designed for every athlete, making the sport more accessible with offerings that deliver premium performance at the right price.” With prices ranging from $130 to $200, Reebok ensures its golf gear balances quality and affordability, appealing to a broad audience.

Reebok’s Team Sports Renaissance

The golf relaunch is a key piece of Reebok’s larger effort to restore its identity as a team sports brand. Under Adidas, Reebok shifted toward fitness apparel, drifting from its original focus on athletic performance across multiple sports. Since Authentic Brands Group took the reins in 2022, Reebok has been on a mission to pivot back, launching initiatives like the Engine A, its first performance basketball shoe in over a decade, backed by WNBA stars Angel Reese and Lexie Brown. The golf line builds on this momentum, showcasing Reebok’s versatility and commitment to innovation.

By reentering golf, Reebok is not only honoring its legacy but also capitalizing on a sport with growing crossover appeal. The brand’s blend of cutting-edge technology—like the Pump system and moisture-wicking fabrics—with accessible pricing positions it to stand out in a competitive market.

Looking Ahead: The Future of Reebok Golf

The March 25 debut is just the starting point for Reebok Golf. Plans are already in motion to expand the collection with more footwear options, including women’s-specific designs, and additional co-branded apparel with Bryson DeChambeau. As Reebok continues to innovate and connect with athletes across sports, its golf offerings signal a bold step forward in its team sports resurgence.

Reebok’s return to golf is more than a product launch—it’s a statement. With a mix of heritage-inspired designs, modern performance features, and strategic partnerships, the brand is poised to make waves in the golf world and beyond.